Bono and Tom Brady

See Bono "roast" Tom Brady, Sports Illustrated's Sportsman of the Year here" As I have written many, many times now, embracing sports is Advanced, but it is usually more Advanced to embrace the largest sport in your culture. Bono is always flirting with Advancement, but he never can make it quite over the line to full-on Advanced. That's why he feels fine to be involved in the Super Bowl and having John Madden appear in U2 videos about field-goal kickers.